Brand Manager

KYB Americas Corporation
Published
October 2, 2020
Location
Greenwood, IN
Job Type

Description

Job Title:  Brand Manager


KYB Americas Corporation, a subsidiary of one of the world's largest manufacturers of shocks, struts and hydraulic components, and a global leader in ride control technology for both OEM and Auto Care (Aftermarket) industries, is growing and we’re seeking a Brand Manager to join our team!  
If you are interested in a growing, fast-paced, collaborative company with lots of opportunity, KYB Americas Corporation is the place for you!  

Purpose of Position/Summary:

The Brand Manager is responsible for developing, implementing and executing strategic marketing plans in order to build the KYB brand and help increase sales across all channels.  Additionally, this position manages the marketing budget, vendor relationships, public relations, media campaigns and advertising agency support.  The Brand Manager is responsible for brand management and interacts with all departments to support their goals, keeping them informed and utilizing their skills.  It is critical that the Brand Manager creates a strategic vision for the Marketing Department and continually creates programs and promotions that increase KYB brand awareness and sales. 

 

Essential Duties/Responsibilities:

  • Develop and implement national promotions and appropriate materials;
  • Evaluate and respond to promotion results;
  • Create annual marketing and promotions calendar;
  • Coordinate promotions for Program Group events;
  • Devise and monitor trade press advertising schedule;
  • Develop and manage a Public Relations Plan;
  • Plan and manage all aspects of AAPEX;
  • Plan and manage the National Sales Meeting and other meetings as needed;
  • Manage and update the competitive intelligence database;
  • Create and implement additional sales support programs;
  • Create and interpret additional custom reports as needed;
  • Manage all outside vendor contact, Media Print, and Agency;
  • Manage the KYB wearables program;
  • Other duties assigned by Director on an as needed basis.
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